Digital Marketing is too much advance day by day. As we saw, always using phones, internet, Videos, Social Messaging apps. Google Search Engine provides everything in different forms like videos, Image, etc.
New Tips of Digital Marketing to Increase your Traffic
SEO A/B Testing
Online Marketing is about testing new changes, SEO A/B testing is the Best Tool for analyzing in 2019.
In SEO A/B Testing firstly we study current website after that, we can take targeted keywords to content changes.
We use SEO A/B testing to gets High Click through rate – Its can be improved clicks and traffic.
You must choose your target keywords to increase CTR, then analysis pages with Keyword report. List your page ranking, that helps your Keywords get more traffic and page ranking increase. You must change Meta title, Meta description, content, page title.
Run this Change for 15 days, after that’s Analysis click-through-rate or traffic. This tells you to change well grow your Website traffic, CTR. It may also Increase your Revenue and gaining more clicks.
Video marketing was trending way Digital marketing. Now blogger was also starting Video marketing on a platform like- YouTube, Facebook, ETC. In nowadays every person uses Video showing Video to gain knowledge about any item, things, services, Etc.
As my opinion Video Marketing was Big way of Marketing like – Awareness of brand, Services. Video Marketing was the most important marketing trend for the next 10-15 years.
These percentage show importance of Video Marketing in 2019:
- 70% of consumers say this has shared a brands video.
- 75 % of Businesses say Video has improved conversion rate.
- 55 % of consumers say that watching product videos makes them more confident in online purchase.
- Video is far and the most popular way customers learn about products
Influencer Marketing is a kind of informal promoting that spotlights on utilizing key pioneers to drive your image’s message to the bigger market. Influencers can be outstanding famous people, however more regularly they are Instagram or YouTube characters with a tremendous after who can help spread the news about your business or item through their social channels.
Since influencer showcasing is commonly progressively real, 92% of individuals trust other buyer suggestions over corporate promoting. Consequently, Iceland, a well-known British market chain, changed from TV advertisements to a crusade that included genuine mothers.
Artificial intelligence is transforming influencer marketing in the following ways:
- Image recognition with ANN
- Elimination of fake engagements and spambots
- Determining influencer performance with NLP
- Determining an influencer’s influence
- Predicting incentives with ANN
- Flagging posts that don’t follow disclosure guidelines
Social Media Messaging Apps
Social Messaging Apps are the most popular way of awareness of product, services, ETC.
- 3 billion monthly users are active on Facebook Messenger
- 10 billion messages are sent between people and businesses on Facebook Messenger every month
- WhatsApp has 1.6 billion active users and 55 billion messages are sent via every day
- The top three social messaging apps – WhatsApp, Facebook Messenger, and WeChat – have more combined users than Facebook or YouTube (Not by much, but still)
Reasons for your brand to use messaging apps include:
- Cultivate contact
- Delivery information
- Boost sales
- Involve people in events
- Regain potential customers
- Provide support and assistance
Social Media Storie
Snapchat came out with the concept of “My Story,“ then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: A social media stories timeline:
Benefits of using social media stories include:
- Increased brand awareness
- Constant engagement with followers
- Increased traffic to your web page
- Opportunity to reach younger audiences